The EMM specialisations:
3 countries, 3 fields of excellence,
3 relevant choices for your first job.

EMM is a general management programme. However, we give you the opportunity to specialise in 3 of the main fields of management that offer the largest choice of job positions worldwide.

Marketing by Aston Business School:

Ten courses are offered in this
specialisation. Each of them represents 5
ECTS credits. Every student enrolled in
this specialisation will choose eight of
them, the most appropriate for his/her
professional project and his/her interests.
The main courses are :
- Marketing strategy,
- Integrated marketing communications
- e-marketing
- International marketing management
- Foundations of marketing science
- Marketing psychology
- Principles of services marketing
- Services marketing management
- 21st Century retailing
- Marketing channels and strategic sales
force management

Corporate Finance by EM LYON Business School:

Students follow 8 courses. Some of them
may be taught in French if the students
master this language. Some of these
courses may be with students enrolled in
EM LYON MSc in Management Programme.
The main courses are:
- Finance for managers
- Advanced financial accounting
- Financial diagnosis
- International finance
- Financial strategy
- Corporate valuation
- Structured financing
- Mergers & acquisitions
- Entrepreneurial finance
- Financial negotiation
With this specialisation, students will have
access to positions in auditing firms (audit
and transaction advisory services),
investment banks (mergers and acquisitions,
LBO activities…), financial consulting
firms, private equity and venture capital
firms, financial services within companies...

Organisation, strategy and change by LMU:

Students will develop an understanding of
the main drivers of change and the
theoretical and empirical challenges of
change: both the risks and opportunities.
They will be taught the appropriate
managerial skills and tools to cope with
these specific challenges. Students will
thus acquire the methodology and the
main skills required to join consulting
firms or international companies which
work in internal consulting services.
The main courses are :
- Innovation management
- Consumer insights
- Corporate social responsibility
- Entrepreneurial growth management
and internationalisation
- Management communication
- Marketing asset management
- Strategic change
- Time management