Experience the time lapse implementation of an agile method, and the design thinking approach to develop a mobile solution mockup in less than 3 days: this is what the 500 year-2 students of the Global BBA program experienced firsthand, on all 4 campuses: Saint-Etienne, Casablanca, Paris and Shanghai.

The current GBBA cohort exemplifies the international scope of the program and its appeal to students worldwide, drawing participants from a diverse range of countries. Melissa El Sokhen (Lebanon), Dmytro Hlumenko (Ukraine), and Eduard Scholl (Germany) explain the reasons behind their choice of studies, the structure that helped them settle into life at emlyon, and the main takeaways from this key stage in their educational and professional journey.

For the 2023 intake, emlyon business school shall provide new opportunities for its students to take programs in Europe, in America, in India, in Africa and in Oceania. Consequently, they will be able to take classes of academic excellence in renown universities across the whole world.

Emblematic of emlyon business school’s constant drive to prepare industry-ready graduates of its programs is the Master in Digital Marketing & Data Analytics, which tackles head-on the issue of the continued relevance of teaching computer programming to future marketing technologists. When time is money and ready-made IT solutions are king in certain parts of the business world, are the resources spent on coding too much of a luxury? Get the academic, corporate, and student say on the matter.

Back in December, all MSc in Digital Marketing & Data Science students flew over to Boston. This learning trip was a true opportunity to discover this unique ecosystem and start developing their international professional network.

Florian and Fabian, both students and current ambassadors of the program tell us more about this unique experience!