The rise of social media has totally disrupted the traditional communication of clubs, brands and athletes. The relationship between athletes and the public has been largely transformed: for athletes, social media is an excellent means of engaging in conversations with fans. Social media is also a highly productive market: it allows brands and sponsors to reach thousands or sometimes millions of followers, with reduced costs in comparison to traditional advertising.
How do athletes use this new media? What types of opportunities are emerging in the sport industry?
The MSc in International Marketing & Business Development students recently participated in a transformative seminar in Sweden in December, a pivotal component of their global academic journey. Exploring the Swedish business landscape, characterized by its commitment to happiness, innovation, and sustainability, the seminar provided valuable insights. Victor-Lazar BADIN, an MSc participant, shares reflections in an interview, highlighting key aspects such as entrepreneurship, social welfare, sustainability, and Sweden's role in Nordic dynamics. The experience offered a unique perspective on doing business in a country with distinct cultural nuances and the necessity for adaptation.
The second edition of the "Assises de la Finance Responsable" organized by the MSc in Finance program at emlyon business school on March 20th, 2025, provided a platform for a strategic dialogue on the critical intersection of risk management and sustainable value creation in Finance with a particular focus for this edition on climate change and environment. Editor’s note: The MSc in Finance program is evolving into the Master in Finance for the 2025 intake.
There are many reasons to pursue a Master's Degree in Artificial Intelligence. Artificial intelligence is here now, and it’s here to stay. It has become essential to understand the technologies behind AI, such as machine learning tools and techniques, deep learning, statistical learning, neural networks, virtual and augmented reality, robotics, optimization, data analysis, and algorithms, as well as AI’s history and evolution.
Liqi OU is a current student of the MSc in Luxury Management & Marketing and one of the 6 new emlyon business school mentees selected by Dior to join the unique Women @Dior program (also read Clara Lenoir’s testimonial here). Liqi took the time to reflect on what she’s expecting from this brand new and exciting experience.
Rugby enthusiast, emlyon alumnus Grégoire Potier has covered many sites on the world map along his educational and professional journey. From his native La Réunion to school life in New Zealand and then secondary, Bachelor's and Master's studies in France including time in Brazil, Morocco and Peru, his path has been far-reaching and the next stop is Australia, to start his career. These far-flung destinations are part of a carefully considered plan to forge an international career in logistics before joining the family business based in La Réunion, run by his father and brother.
Melanie Araneda is from Guatemala, a country south of Mexico and home to volcanoes, rainforests and ancient Mayan sites. She is now studying in France, pursuing her Master of Science in Health Management and Data Intelligence at emlyon business school.
The 27-year old Latin American’s background is in dentistry, but the more she looked for ways to upskill, the more drawn she was towards business. Data management, in particular, could really fill the gap and propel the healthcare industry forward. “I knew I was lacking this knowledge. I started getting curious and looking for courses on the side but finally decided I wanted to do a Masters in Business but linked to health,” she tells us in an interview.
We caught up with her via email to find out what’s she learning in classes today, what Read more below on what she has to say about her studies, France, and advice:
In today’s market full of emerging brands and products, established brands are facing unprecedented threats from new competition. Whereas some of those brands lose their influence and wane, others stand strong and gain the reputation of being “forever classics.” Thanks to their long history featured with the persistent value proposition and agile product improvements, these brands stand out with supreme product quality, as well as a rich and unique brand culture and value.
Over the past hundred years, the impeccable lenses and apparatus Leica Camera produced receive high prestige in the world of photography. Being responsible for countless optical innovations, Leica Camera secures its reputation of being the brand most loved by photographers and amateurs.
Siegmund Dukek, the Managing Director at Leica Camera Greater China, to share with the students of the High-End Brand Management Master Program the guiding brand management concepts of Leica, a century-old giant in the optics industry.
As students from the MSc in Luxury Management & Marketing are entering the last weeks of their second semester, we spoke to Szu-Ping and Benjamyn, current “embassadors” of the program, to find out more about their favorite classes this semester. They are currently following the Fashion Management Track in London. They give us insights and share with us their experience about 2 very special courses: “Visual Merchandising” and “Start your own fashion brand”.