Meet Vivica, new student of the MSc in Luxury Management & Marketing
  • Testimonials
  • Tell us a bit about your background.

My name is Vivica, I am 24 years old and from Germany. I previously studied Fashion and Design Management in Hamburg and moved to Berlin after completing a semester abroad in New York including a PR internship at THE ROW. Currently I am working at Zalando as a Brand Account Manager in “Influencer Marketing”. This means I am developing, coordinating and executing influencer marketing campaigns from scratch and advise brands on their strategies, including individual concepts, suitable media channels, and objectives.

Meet Vivica, new student of the MSc in Luxury Management & Marketing
  • Why did you decide to join the program?

I have picked this specific program because of its international aspect. For me it is particularly important to get an understanding of the different existing markets and their strategies. I also want to improve my French language skills.

  • What do you expect from the program?

I would like to further develop my skills in strategic thinking, market understanding and entrepreneurship – from a global perspective. I also expect to learn not only in class but also from my classmates since they come from various backgrounds.

  • Three words to describe yourself.

Fun, honest and ambitious.